After reading Rachel Park’s excellent attempt to assess and explain the various subsets of the “Additive Informed” audience, I’ve taken up the challenge to try and illustrate the focus and positioning of each subset. For context you should start with “If You’re Reading This You’re Probably ‘Additive-Informed’ — Which Subset(s) Do You Belong In?”
Starting with the left side “Established / Informed” it should be clearer what target audiences each subset are focused on serving, however the size is only illustrative. The scale from Cynics to Believers should correlate to how soon each subset believes we will see a shift towards adoption by the mass market.
The “Unaddressed Markets” on the right isn’t divided into subsets, but within the audience I’ve labeled them keeping the Consumer - Global axis so they align with the left. The scale beneath is my view whether we will see these groups adopting 3D Printing in the Short, Medium, or Long Term.
So where do I see myself in this landscape? Most likely in the middle of the “Early Adopters” subset. Where do you see yourself?
I’ll update the illustration if there are other subsets that could be identified, or if tweaks should be made to the positioning.
